The meanings of seven famous automobile logos, from Mercedes-Benz to Mitsubishi

What meanings to the logos hide? Logos not just become the visual face of the brand but often have interesting meanings attached to them, sometimes signifying history and sometimes, the brand's mission and vision. Here, we take a look at seven of the most iconic car brand logos and their meanings.


The three-pointed star in the Mercedes-Benz logo symbolises the company's vision for how its engines would one day rule all modes of transportation, including land, sea, and air. Additionally, it is thought that they sought to demonstrate how adaptable their engines were by using them in all three


The BMW logo is a circular blue and white illustration with four pies on it. Although it frequently seems like an aeroplane propeller, it actually symbolises the company's beginning. The German state of Bavaria, where BMW is based, is represented by the hues blue and white.


The legendary prancing horse represents fervour, bravery, and authority. It was based on a horse-drawn emblem that an Italian World War I ace, Francesco Baracca, used to decorate each of his aircraft. When he met Enzo Ferrari, he advised him to treat his automobiles similarly.


The four rings in the Audi logo signify the union of four formerly independent automakers: Audi, DKW, Horch, and Wanderer. It represents their cohesion under the Auto Union moniker.


The VW logo is understated but effective. The letters "V" and "W" stand for "Volks" (people) and "Wagen" (auto), respectively, denoting a vehicle for people.


The 'T' and a steering wheel are represented by the intersecting ovals in the Toyota emblem, which is the outer oval. Different stroke weights are used throughout, mimicking Japanese brush art. Additionally, the inside ovals represent the corporation and its consumers' hearts.


The three diamonds in the Mitsubishi insignia stand for dependability, success, and integrity. Since "mitsu" means "three" and "hishi" signifies chestnut, the name "Mitsubishi" directly translates to "three diamonds" in Japanese.

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